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Tue
14
Oct '08

Want to ‘find yourself’? Try Oz, ads suggest

Part of admin's adventure in Destinations

This Tourism Australia handout ad shows Sydney Harbour in New South Wales. Australia's tourism chiefs have turned to Hollywood for help in promoting the country as a holiday destination after their last campaign — which involved swearing at potential visitors — failed.Australia, losing its appeal to overseas visitors, is pitching itself as a place to “find yourself” in a massive global tourism campaign aligned with a new outback movie.


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