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Mon
30
Jul '07

Philadelphia refines its pitch to gay tourists

Part of admin's adventure in Destinations

** FOR IMMEDIATE RELEASE **A street sign is seen in a gay-friendly section of Philadelphia known as the "gayborhood," June 13, 2007. Philadelphia has become more sophisticated in its effort to attract part of the annual $55 billion gay tourism market, targeting subgroups within the gay and lesbian community. (AP Photo/Matt Rourke)When the city rolled out a national ad campaign aimed at gay tourists four years ago, some of the commercials featured same-sex couples in Colonial costumes.


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